Creighton Business School launches new career counseling platform
Heider of College of Business Deploys New Data-Driven Career Guidance Tool to Give Prospective Students More Transparency on the Value of the MBA
Posted: October 14, 2021 at 9:23 a.m. CDT|Update: 16 hours ago
OMAHA, Neb., October 14, 2021 / PRNewswire / – The Heider College of Business at Creighton University, ranked among the top programs in accounting and finance by American News and World Report, today announced the launch of an ambitious new initiative that will use data science to help prospective and enrolled students predict the labor market value of a graduate business degree. In collaboration with the data services company AstrumUÂ®, Heider College of Business is pioneering the use of a new data-driven career guidance tool to help students understand the ROI of its on-campus and online MBA programs early in the process. registration.
âWhat sets graduates apart in today’s competitive business landscape is the unique combination of a well-taught core MBA curriculum and people skills that are harder to measure and define, but essential in the industry. working today “, said Todd darnold, Associate Dean of Graduate Studies and Leadership Programs at Creighton University Heider School work. “The job is to help prospective students understand the value of the MBA experience through the stories of our alumni and to help a new generation of business leaders create their own legacy.”
Situated in from Nebraska “Silicon meadow“and serving a diverse population of career-changing people and online and adult learners through its MBA programs, Creighton Heider College of Business has become a recruiting center for large companies, including Goldman Sachs, Deloitte, GE, and Union Pacific. Using AstrumUÂ® Marketing toolkit for registration, Heider College of Business staff and administrators can now analyze labor market, alumni, and employer data to demonstrate how the skills learned through the MBA translate into economic and career opportunities for students and alumni by Heider.
Technology enables business school leaders to use sophisticated data science models to match course-level outcomes, academic performance, and extracurricular experiences with salary and placement outcomes from verified data by employers. Using the same data, admissions counselors can easily personalize their communications with prospective students and enhance conversations about how study programs can help facilitate their personal and career aspirations. Students receive a personalized prediction for the industry of their choice, based on how alumni with comparable career paths and goals have performed in the workforce.
âDespite conventional wisdom, graduate business education has proven to be remarkably sustainable and offers a long-term return on investment in today’s rapidly changing workplace. The challenge is that students often lack clarity as to to the extent to which their investments in higher education will take them into the professional world and why, âsaid Adam wray, CEO of AstrumU. “By understanding how course models and specific skills match the needs of employers, programs like Heider College of Business take the next step in making the MBA value equation more transparent to prospective students.”
Heider College of Business is one of the first graduate business schools to pilot the new program. In total, twenty-five universities will form an initial cohort of pioneering institutions that will have quick access to the tool to increase student enrollment and retention using information from the platform’s analysis of Millions of Paths. educational and professional students.
On Creighton University: Creighton University, situated in Omaha, Nebraska, offers a education in the Jesuit tradition for people who want to bring something meaningful to the world. This is where students, faculty and staff thrive in a supportive community committed to Jesuit, Catholic values ââand traditions. Here, students learn to become leaders through service to others.
About AstrumU: AstrumU translates educational experiences into economic opportunities. Our mission is to quantify the return on investment in education for learners, education providers and employers. We help institutions measure the value created for incoming and outgoing students, while helping them build industry partnerships that seamlessly lead students to high-demand career paths. Institutions are partnering with AstrumU to stimulate enrollment and increase engagement of alumni and companies, while extending economic mobility opportunities to all learners.
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