Appointment of five members to Destination Canada’s Board of Directors
OTTAWA (ON), June 28, 2022 /CNW/ – The Honorable Randy Boissonnault, Minister of Tourism and Associate Minister of Finance, today announced the appointment of four new members and the reappointment of a current member of the Destination Canada Board of Directors, at count from June 23, 2022. These appointments were made following an open, transparent and merit-based selection process.
Brenda Holder is currently vice-president of the Indigenous Tourism Association of Canada and President of Indigenous Tourism Alberta, which serves hundreds of Indigenous tourism businesses across Canada. She has been in the tourism industry for 22 years and is the owner of Mahikan Trails, an innovative Indigenous-owned soft adventure company that specializes in guides, traditional camps, team building and adventure programs. education.
benjamin ryan holds a master’s degree in financial economics from the University of Oxford. He is currently Commercial Director of Air North, of the Yukon Airline company. He is a member of the Board of Directors of the Tourism Industry Association of the yukon (TIAY); member of the Mät’àtäna Steering Committee, overseeing the investment analysis for a one-of-a-kind premium Indigenous resort in yukon in partnership with the Champagne and Aishihik First Nations; and a member of the Yukon Tourism Development Strategy Governance Working Group.
Martine Soucy has been Executive Director of the Alliance de l’industrie touristique du Québec since 2016 and has held senior management positions at the Quebec tourism sector since 1994. He holds an MBA from the School of Management of the University of Quebec in Montreal (UQAM).
Nathalie Thiesen is currently vice-president of tourism at Economic Development Winnipeg (Tourism Winnipeg) and has held executive positions with this organization since 2011. Since 2014, she has been a volunteer member of the board of directors of Festival du Voyageur, of which she is currently president. She holds a Master of Arts in Tourism Management from Royal Roads University, a Bachelor of Commerce from the Ted Rogers School of Management in Ryerson Universityand a Bachelor of Science in Biochemistry from the University of Winnipeg.
Julie Canninga Destination Canada Board member since 2018, owns Banff Trail Riders, the largest outfitter in the West with a working herd of over 300 animals in Banff National Park. She has been recognized by Hospitality Sales and Marketing Association International as part of its list of the 25 Most Extraordinary Minds in Sales and Marketing.
Destination from Canada mission is to create demand for Canadian tourism products by marketing Canada as a four-season tourist destination. In addition, its Business Events team leverages in-depth global market analysis to target international clusters aligned with from Canada priority economic sectors. Destination Canada achieves its mission by conducting research, establishing alignment with the public and private sectors, and working with partners to support destination development.
The COVID-19 pandemic has strongly affected global tourism. Destination Canadaa federal Crown corporation, has demonstrated agility in expanding its focus from international marketing to domestic marketing to encourage the safe travel of Canadians within our borders and to support from Canada tourism sector at this difficult time. It has established a solid foundation to support the sector’s recovery and future resilience.
“People benefit massively from tourism in their communities. From large urban centers to rural towns and First Nations ancestral territories, tourism offers well-paying jobs, growth potential for local businesses and opportunities for social connections. The people appointed today have an excellent track record in the tourism sector. Their wealth of experience and knowledge will help support the recovery and ensure the growth of from Canada the visitor economy, encouraging Destination Canada to attract even more international visitors. I would like to express my sincere thanks to two outgoing members of the Destination Canada Board of Directors, Patti Balsillie and Patricia Macdonald. Their contribution to from Canada tourism sector has truly been remarkable.”
– The Honorable Randy Boissonnault, Minister of Tourism and Associate Minister of Finance
“Our Board of Directors is instrumental in guiding the strategic direction of Destination Canada as we strive to drive the recovery and resilience of thousands of tourism businesses and millions of employees across the country. With the addition of these new members to the Board of Directors, we are well positioned to seize the tremendous opportunity before us, by improving from Canada competitiveness as a destination for business and leisure travellers, attracting high-value customers to our shores and generating high-quality Canadian jobs. Together, we will strengthen the resilience of our industry for the long term. I would also like to express my deep gratitude to Patti Balsillie and Patricia Macdonaldwhose terms on the Board of Directors have expired, for their expertise and leadership, particularly during the extremely difficult times caused by the pandemic.”
– The Honorable Liza Frulla, PC, CM, OQ, Board Chair, Destination Canada
In 2019, a record 22.1 million tourists traveled to Canada.
Tourism spending reached $104.4 billion This year.
In 2019, tourism directly supported approximately 692,000 jobs in communities across Canada and contributed approximately $45.1 billion in gross domestic product.
To be sure of Canada is a destination of choice when domestic and international travel resumes more fully, the Government of Canada provided a supplement $100 million three years at Destination Canada for marketing campaigns to encourage Canadians and international visitors to discover and explore the country.
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SOURCE Innovation, Science and Economic Development Canada
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